The FertileMind is a mindfulness app that helps people make their fertility journey effective and stress-free. It lets users track their mood and based on that, provides curated guidance to enhance their fertility and help them to achieve pregnancy faster. The FertileMind App is for anyone struggling to conceive and/or stay pregnant after conceiving.
My role in this project was to create the branding, including the logo design, colour schemes, typography, iconography, and overall visual style. I also created UX/UI for the app, the complete user journey and how they interact with the product, ensuring a seamless interaction, as well as the user interface, with all the visual elements such as navigation menus, icons, buttons, etc.
Besides the branding and UX, I also created the website, as well as a variety of promotional materials, both print and online such as brochures, banners, social media content and many others.
